New Work

Daniel Hertzberg – Consulting firm: Procter & Gamble’s Digital Revolution

This was a full-spread illustration for an interview with the CEO of Procter & Gamble. In the interview, he explains his mission to make P&G the most technologically enabled business in the world. Every aspect of the company’s operations—manufacturing, customer relations, retailers, global shipping—would be faster and more efficient than ever before.
I thought it would be great to show a lot of their products (mostly household items) in bright brand colors, growing in the shape of a flower blossoming. I liked the first sketch (below) with the bird’s-eye view of houses with roads replaced with circuits. It illustrates P&G’s global reach to every household in the world. Maybe I’ll take it to final for fun.

4 thoughts on “Daniel Hertzberg – Consulting firm: Procter & Gamble’s Digital Revolution

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s