Daniel Hertzberg – SmartMoney: Invest, Pick, Plan, Spend

I had the honor of illustrating the words “Invest” “Pick” “Plan” and “Spend” for SmartMoney Magazine last month. The art director pretty much let me do whatever I liked, so I tried every metaphor possible with these. But I wanted to avoid using dollars or dollar signs, bears, bulls, etc. The “Plan” section was mostly about saving for retirement… a rocking chair just couldn’t be avoided, but I like the idea of someone creating a chair from scratch, like an artist painting one. The “Invest” piece was originally a sketch for another job, but it seems to make more sense here.

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